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Ford Licenses the Rolling Stones' "Start Me Up" for national campaign.

the rolling stones
The Albert Company has closed a deal with the Rolling Stones to use the Stones' master recording and lyrics of their hit song "START ME UP" in TV, Radio, and Print advertising for Ford Motor Company. The campaign, which covers the full line of Ford vehicles, breaks nationwide on Bowl games January 1, 2003.

Agency: J Walter Thompson - Detroit