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Lucero for Southwestern Bell
One of Mexico's brightest stars, Lucero Leon has been signed for SBC (Southwestern Bell) for multi-media advertising and promotion in Hispanic markets. The 7-figure deal brings together broadcast, print and outdoor media as well as future tour sponsorships, concerts and special promotions.  Albertco CEO, Jon Albert: "Lucero's broad range of talents from movie actress to singer to stage performer, combined with her tremendous popularity in Mexico and all over the United States made her the perfect choice for new ad agency client Dieste Harmel in Dallas."

The campaign breaks in August and September throughout SBC's markets.

Agency:  Dieste Harmel & Partners
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