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AMERICAN EXPRESS - MARTIN SCORCESE commercial wins 2004 ANDY AWARD for Best Use of A Celebrity

April 20, 2004   THE 2004 ANDY AWARDS has awarded Ogilvy & Mather's American Express commercial featuring Martin Scorcese it's newly inaugurated "Best Use of a Celebrity" award. The award is sponsored and was inaugurated by The Albert Company.  The commercial features Martin Scorcese in a store picking up photos he took at his nephew's 5th birthday party.  As he critiques each photo for lighting, composition etc, he finds many reasons to re-shoot the event.  He buys more film and phones the youngster to ask if he'd like to turn 5 all over again. 


 

 

Photo courtesy of WireImage, Inc