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One look at our logo and it's clear that we get you the stars
that you want. And our Brad Pitt, Val Kilmer, Julia Louis-Dreyfus and
Sarah Jessica Parker deals have pretty pictures to grab your
attention in our mailing pieces.
But the other part of our logo is equally important. We license every piece of music you need, like "Taking
Care of Business" for Office Depot and
"Let Me Entertain You" for Discovery Channel. In fact,
even when you take your kids to Chuck E. Cheese, do you know that every
single song those characters sing and play was licensed for them by The
Albert Company? And it has been that way for years and years.
Unlike record companies and music publishers, The Albert Company is not
limited to providing only a small list of songs. We license every piece
of music ever recorded. And The Albert Company represents only
you, your interests, and your valued clients... whether your requirement
is use of an original master recording, a re-record by your own
agency-chosen music company, or bringing in a celebrity artist for a
re-record.
The Albert Company makes things happen.
Expertise is understanding how to work complex approval issues
and make them simple (like keeping Mick Jagger happy with Ford dealer
commercials); how to work with authors who think of their songs as their
children (like having Paul McCartney love Verizon commercials); knowing
when and how to be tough in negotiations; knowing what is going on daily
in the ever-changing recording and publishing industries; and knowing
how to optimally buy every song title and every artist. Music licensing,
properly executed, is not accomplished by calling publishers/record
companies asking, "Hi, my name is so and so with such and such
Advertising... how much would 'fill-in-the-blank' cost?"
When we added Karen Miller from EMI Music, where she
literally taught the music industry how to negotiate, we enabled future
projects like Ford's "Start Me Up" by the Rolling
Stones… and getting Draft Worldwide/Verizon's "All Together Now" by The
Beatles. The negotiations worked smoothly and cost effectively. Karen,
now President of our Music Division, works with every Albert Company
client to ensure delivery to them of music from the Beach Boys to Louis
Prima to George Gershwin to Fresh Prince.
We would
be happy to talk with you about your future music needs. And please
don't hesitate to call us with questions. There's never a fee for
inquiries.
We license every music title ever recorded.
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